First Insight's MaximEyes and CooperVision's EyeCarePrime Form Partnership

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NEW YORK—First Insight Corporation, developer of MaximEyes certified EHR and practice management software for eyecare professionals, and EyeCarePrime, a wholly-owned subsidiary of CooperVision have formed a partnership to streamline connections between MaximEyes software and Prime Nexus patient relationship management solutions.

Prime Nexus is a cloud-based patient management system that allows optometry and ophthalmology practices to connect with their patients using integrated marketing and automation to communicate with patients. Built as a direct replacement to WebSystem3, Prime Nexus includes a number of new features such as Open Seat and Patient Cha giving practices even more ways to streamline daily activities and effectively communicate with patients.

Now that MaximEyes practice management software integrates with Prime Nexus, eyecare doctors and staff who use MaximEyes and Prime Nexus have access to robust tools to drive effective marketing campaigns and business success. This integration will allow eyecare professionals to manage patient relationships, improve office efficiencies, and reduce no-shows with timely messaging solutions, according to First Insight.

MaximEyes patient demographics, recalls, appointments and Rx data (glasses and contact lens pickup notifications) automatically upload from MaximEyes to Prime Nexus via background exports at designated times.

EyeCare Prime provides eyecare doctors with an affordable suite of cloud-based integrated patient relationship management/commerce and digital marketing solutions to grow their practice, improve office efficiency and optimize appointment capacity.