Learning

Catch Up on Digital Marketing Tips Webinar With This Video

By CLICK Staff
Tuesday, July 9, 2019 8:57 AM NEW YORK—A new webinar, from Review of Optometric Business (ROB) and EyeCarePro explains how ECPs can update and prioritize what's needed to amp up their digital presence. In case CLICK readers missed it, we post a link to it here, where viewers can watch it at their leisure. All ECPs need to do is fill out a form to watch the webinar for no charge.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Tuesday, July 2, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Wednesday, June 26, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Presby-What? Alcon Survey Shows That Patients Are Fuzzy About Presbyopia

By CLICK Staff
Tuesday, April 30, 2019 2:45 PM FORT WORTH, Texas—Alcon has initiated a program to educate consumers about presbyopia, a condition that is expected to impact 123 million U.S. residents by 2020. Most ECPs know that presbyopia is the inability of the eye to focus on things up close, a natural part of aging that usually happens around age 40. However, new survey findings from Alcon show this common condition has a name people often do not recognize, symptoms they do not understand, and a lack of knowledge of vision correction options other than reading glasses that many see as inconvenient.

Visioneering Technologies, Inc. Creates Educational Series for ECPs

By CLICK Staff
Tuesday, April 30, 2019 2:40 PM ATLANTA—Visioneering Technologies, Inc. (ASX: VTI) has announced the creation of a new educational video series for eyecare practitioners featuring some of the world’s leading researchers and clinicians. Visioneering Technologies is a U.S. medical device company and producer of the NaturalVue (etafilcon A) Multifocal 1 Day Contact Lenses.

Healthy Eyes Working for You Is a New Education Resource about Vision Benefits from Transitions

By CLICK Staff
Wednesday, April 3, 2019 10:50 AM NEW YORK—Healthy Eyes Working for You is a new education program from Transitions which aims to increase awareness of the value of vision benefits through education. Transitions Optical said the new website that aims to increase awareness of the importance of regular eye exams and premium eyewear option is available through a comprehensive vision benefit.

New Partnerships Help Zeiss Vision to Raise Awareness of Full-Face UV Protection

By CLICK Staff
Tuesday, March 26, 2019 11:13 AM SAN DIEGO—Through a series of partnerships, Carl Zeiss Vision is working to build awareness of the importance of UV protection for patients and has also amplified the message through new digital communications and tools to help practitioners explain, evaluate and recommend solutions to patients.

March Is Workplace Eye Wellness Month

By CLICK Staff
Thursday, March 7, 2019 10:06 AM CHICAGO— Prevent Blindness has declared March to be Workplace Eye Wellness Month, in an effort to help protect vision at work. Many occupations present hazards to the eyes, including extended use of computers and screens, and exposure to liquids, particles or flying debris, making protecting the eyes vital to keeping vision healthy. According to research by The Vision Council, about 80 percent of American adults use digital devices for more than two hours every day, and nearly 67 percent use two or more devices simultaneously.

The Vision Council's WhatIsLowVision.org Is a Resource for Patients and ECPs

By CLICK Staff
Wednesday, February 20, 2019 11:20 AM ALEXANDRIA, Va.—February is Low Vision Awareness Month and The Vision Council is spotlighting the month through its social media platforms and encouraging ECPs to take part, too. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. Though The Vision Council’s dedicated Low Vision Division makes awareness a priority year-round, throughout the month of February—and beyond.

Alcon Launches New North American Medical Affairs Site for ECPs and Academic Institutions

By CLICK Staff
Tuesday, February 12, 2019 1:50 PM FORT WORTH, Texas—Alcon has announced the launch of AlconScience.com, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic, and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations.

OptiExpert App from CooperVision Provides Series of Patient Communication Tools

By CLICK Staff
Tuesday, February 12, 2019 1:45 PM NEW YORK—CooperVision's OptiExpert app is a digital reference used by tens of thousands of eyecare professionals (ECPs) worldwide. Now available for the first time in the U.S. and Canada, the app provides a series of tools that aid in contact lens-related decision support and patient communication, including confidence-building multifocal and toric calculators plus oxygen profiles.

MacuLogix Launches AMD Academy

By CLICK Staff

Wednesday, October 31, 2018 9:35 AM MIDDLETOWN, Pa.—MacuLogix is launching AMD Academy, an online learning community for current AdaptDx users, delivering video-based product training and a user forum to facilitate discussion of best practices and answers to user questions.

MacuLogix Launches the AMD Academy, an Online Learning Community

By CLICK Staff

Friday, September 28, 2018 2:23 PM MIDDLETOWN, Pa.—MacuLogix, Inc., which equips eyecare professionals with the instrument, tools and education needed to effectively diagnose and treat patients with age-related macular degeneration (AMD), has launched its AMD Academy. The AMD Academy is an online learning community for current AdaptDx users, delivering video-based product training and a user forum to facilitate discussion of best practices and answers to user questions.

A New Expertise eBook Enables ECPs to Fine-Tune Messaging About Their Specialties

By CLICK Staff

Thursday, July 12, 2018 10:30 AM NEW YORK—An optometrist’s specialties or a practice’s area of expertise are the ways that OD practices can differentiate themselves. A new ebook from EyeCarePro explains how effectively communicating a vision care expertise can help optometry practices rise to the top. It also illustrates how its ODSpecialty service works and offers a step by step guide to developing, and then utilizing, an expertise as the lead messaging for an OD practice.

My Morel Academy Is New Online Training Portal for ECPs

By CLICK Staff

Thursday, July 12, 2018 10:20 AM WYKOFF, N.J.—France-based Morel has a 130-year history in the eyewear business. And now, Morel USA has launched My Morel Academy, an online resource to help ECPs better understand the company’s collections (Oga, Nomad, Lightec and Koali), work with its products and access technology videos and other tools.