TECHNOLOGY: CLICK ODSpecialty Enables Practices to Showcase Their Expertise With Education Content By Staff Monday, May 13, 2019 12:00 AM EyeCarePro’s newest service, ODSpecialty, enables clients to enhance and showcase their optometric eyecare specialties with a range of tools, educational content, video and social posts. Clients are paired with a marketer who works exclusively with their particular vision care specialty, knows the ins-and-outs of that specialty and what it takes to effectively communicate with existing patients and to bring in new specialty patients. “ODSpecialty is an advanced marketing package that is designed to convey authority. It’s an in- depth resource library for each specialty and has many main and subpages, a valuable resource to a practice’s website visitors and a strong way to expand a practice’s reach,” explained Daniel Rostenne, CEO of EyeCarePro. Content and materials for a very diverse range of specialties spans Dry Eye, Vision Therapy, Low Vision, Ophthalmology, LASIK and Cataract Surgery, Pediatric Services, Scleral Lenses, High-End Optometry and other services. In addition, EyeCarePro has partnered with several groups to ensure that the materials are up to date and comprehensive, contributing to doctors’ conveyance of their expertise to patients. Among these are the International Association of Low Vision Services (IALVS), Neuro-Optometric Rehabilitation Association (NORA), Canadian Optometrists in Vision Therapy & Rehabilitation (COVT&R) and the American Academy of OrthoK & Myopia Control (AAOMC). In-depth content explains eye conditions and treatment options. Harrel Eyecare in Oklahoma has been featuring its expertise in sceral lenses and their website has been bringing in 150 to 200 patients in the last two months, EyeCarePro reported. Videos can also help showcase a practice’s expertise in a specialty, with expanded reach via YouTube and social media. Low Vision Optometry of Southern California is featuring videos explaining their services in that area on its practice’s home page. EyeCarePro is a leader in digital and traditional new patient acquisition strategies for optometry and eye care professionals, employing a global team of web development, SEO, marketing, sales and customer support experts.