TECHNOLOGY: CLICK For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life By CLICK Staff Wednesday, June 26, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said. Many patients are unaware that the progression of cataracts can be gradual, so it can be harder for them to notice how certain aspects of their vision have changed—including their ability to fully see colors—until the cataracts are treated. In fact, according to an Alcon survey of adults who have undergone cataract surgery, more than 65 percent report being surprised by the brightness and vividness of colors post-surgery. A diminished ability to see color can greatly impact how people process and respond to the world around them. To bring the impact of cataracts to life and illustrate the effects of cataracts on seeing colors, Alcon commissioned a special piece of dynamic and vibrant artwork by renowned NYC-based color artist Monika Bravo. The artwork—featured digitally in both “clear” and “cataract” vision—can be seen by patients on MyCataracts.com as well as on the MyCataracts by Alcon Facebook page throughout the month of June. “According to our research, patients want to be empowered and know about treatments for cataracts, yet only a small group feel knowledgeable about cataract lenses and surgery options,” said Brian O’Neal, head of marketing, U.S. Surgical, Alcon. “By showcasing this dynamic and colorful piece of art, Alcon hopes to bring more awareness to cataracts and inspire patients to take action by visiting their eye doctor so they can experience life again in full color.” Alcon is also offering the following resources throughout Cataract Awareness Month to support patients and eyecare professionals: • Digital content on AlconSurgicalDigitalToolkit.com that ophthalmologists can use to help educate their patients on treatment options.• Visuals on the My Catacts by Alcon Facebook page, to highlight the impact cataracts can have on seeing colors, using the Alcon-commissioned artwork by Monika Bravo.• Information on MyCataracts.com about treatment options, including the latest surgical innovations that can treat other conditions at the same time during cataract surgery. Patients can also sign up for a free information kit that can be sent to their homes.