Editor.Picks

Saflio’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

De Rigo Vision and Chopard Unveil Sunglass for 72nd Cannes Film Festival

By Jamie Wilson
Monday, May 13, 2019 12:20 AM SUN VALLEY, Calif.—To celebrate the iconic partnership that Chopard has forged with the Cannes Film Festival, De Rigo has created a special edition women’s sunglass that exudes the old Hollywood glamour of the 1950s.

Oliver Peoples Debuts Collaboration With the Cary Grant Estate

By Jamie Wilson
Wednesday, April 17, 2019 2:45 PM NEW YORK—Oliver Peoples has collaborated with the Cary Grant Estate to bring to market an optical and sunglass style inspired by the iconic movie, “North by Northwest,” representing the style and character of “one of cinema’s greatest figures.”

Gary Clark Jr. Is New Face of John Varvatos Campaign, ‘Indivisible’

By Jamie Wilson
Monday, February 11, 2019 12:45 AM NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family.

KREWE x Black Optical Launch Signature Collection

By Jamie Wilson
Monday, January 21, 2019 12:31 AM NEW ORLEANS—Born from a unique friendship, KREWE’s founder, Stirling Barrett and Gary Black of Black Optical have teamed up to create a striking new eyewear collection, Gary Black and Stirling Barrett for KREWE.

Seeing Double in the Dita Eyewear x Dita Von Teese Collaboration

By Jamie Wilson
Monday, December 17, 2018 12:30 AM LOS ANGELES—Dita Eyewear has announced a collaboration with the iconic “Queen of Burlesque,” Dita Von Teese as they team up to bring a fresh twist to classic eyewear styles.

Westward Leaning Collabs With Jewelry Label, Alexis Bittar, on Capsule Collection

By Jamie Wilson
Monday, November 12, 2018 12:30 AM SAN FRANCISCO—Sunglass brand, Westward Leaning, and Brooklyn-based jewelry design label, Alexis Bittar have come together to create an innovative sunglass capsule collection for fall 2018.

Kenmark Eyewear Collaborates With Gemma Styles on Sunwear Collection

By Jamie Wilson
Monday, October 22, 2018 12:00 AM LOUISVILLE, Ky.—Kenmark Eyewear has debuted its collaboration with writer, #GirlCrush founder, and sister of Harry Styles, Gemma Styles. The line of sunglasses launched exclusively on Kenmark Eyewear’s e-commerce website, baxterandbonny.com.

Vint & York Debut Time Capsule Collection With Smithsonian

By Jamie Wilson
Monday, September 17, 2018 12:42 AM NEW YORK—Vint & York, the New York-based brand has collaborated with Smithsonian to create The Time Capsule collection which features four new frame styles that take inspiration from the striking historical backstories and images of Smithsonian’s historical artifacts.

Krewe Opens New Optical-Focused Store

By Jamie Wilson
Monday, August 13, 2018 12:34 AM NEW ORLEANS—Independent eyewear brand, Krewe, has opened a new optical-focused store. Located at 1818 Magazine Street, customers will be greeted with sparkling rosé or kombucha while they wait for their eye exam with Krewe’s in-store optometrist. Customers are able to schedule appointments in advance or same-day via text message.

Max Mara Collaborates With Artists on Limited Edition Sunglass, Lava Prism

By Jamie Wilson
Monday, July 9, 2018 12:00 AM NEW YORK—Safilo and Max Mara present the third collaboration between the two companies and emerging international artists for the creation of a new 1,000-piece limited edition pair of sunglasses. This newest eyewear, Lava Prism (MM KB/UB), was created in collaboration between the painter Kerstin Brätsch and the United Brothers Collection, founded by the performance artist Ei Arakawa and his brother, Tamoo Arakawa who runs tanning salons in Fukushima, Japan.

Mykita Debuts Sunglass Collaboration With Martine Rose

By Jamie Wilson
Monday, June 11, 2018 12:00 AM BERLIN—Mykita has teamed up with Martine Rose, the London-based fashion house on a sunglass collaboration. The Kitt frame, exuding an offbeat aesthetic, shows off the penchant of both labels to push boundaries while sharing a design language with a strong understanding for shape and proportion.

Porsche Design Celebrates 40th Anniversary With Limited Edition Sunglass

By Jamie Wilson
Monday, May 14, 2018 1:00 AM LUDWIGSBURG, Germany—For the company’s 40th anniversary, Porsche Design has recreated its iconic P’8478 style in a special “40Y’ edition. The well-known sunglass style features a matte-black titanium frame with golden highlights on the emblematic bridge and around the lenses of the sunglasses.

Blake Kuwahara and Morgenthal Frederics Collaborate on Capsule Collection

By Jamie Wilson
Monday, April 16, 2018 12:00 AM LOS ANGELES—Designer Blake Kuwahara along with Jeff Press of Morgenthal Frederics are bringing the East and West Coasts together in their limited-edition eyewear capsule collection launching in spring 2018.

Leona Landers and Associates, San Francisco, Calif.

By Jamie Wilson
Monday, March 12, 2018 12:25 AM Autianna has been in the optical industry for eight years. She was introduced to the industry while in high school when her mother was a regional general manager for Luxottica and thought Autianna would enjoy working at LensCrafters.