Test Patterns

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WHO: Boys and girls and young Tweens who are seeking multi-dimensional, lively patterns that evoke their favorite brands or their favorite characters themes.

WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias.

WEAR: (Top to Bottom) Soft lavendar color on the frame fronts and outside temples are married with bright blue and white print motifs and symbols for the Frozen FZE2 frames from Disney, via Pan-Oceanic, distributed by ESE International. Capitalizing on the crystal frame trend, the DJ1001 414 in Indigo Floral are from the new Draper James Mommy & Me collection for Altair. West Groupe’s SuperFlex Kids SFK-215 M200 features modern stainless steel fronts, in a black/pink front with a contemporary, iridescent coordinating pattern on the temples. A mix of acetate colors on the frame front is combined with a lively floral on the exterior of the temples on the Moonlight Garden style VB Emilia from McGee Group’s Vera Bradley Kids.

WHY: Today’s kids and their parents will be drawn to fresh looks for their fall eyewear. Prints and patterns add interest and imagination to traditional solid colorways, enable frame designers to bring signature details and symbols from brands and licenses to convey the character of children’s eyewear stories this back-to-school season.

maxelrad@jobson.com