NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family.

“The ‘Indivisible’ campaign represents a message that both Gary, his wife Nicole, and I are extremely passionate about. One family, one nation, indivisible,” said John Varvatos.

Gary Clark Jr. has been a brand ambassador and a member of the John Varvatos family for years. The images in the campaign feature the words “We are Indivisible” printed across the image. The brand’s definition of the word ‘Indivisible’ is unbreakable spirit; something Gary and his family exude, the company stated.

“John and I have worked together for many years. He’s always been a champion, and a friend,” said Clark. “He and I were talking about family, and how mine has grown and how fast it goes by. And boom! He comes up with this idea and makes it happen. I am really happy how it turned out and how they captured my family so perfectly. Much respect for him and his incredible team.”

Clark is shown here wearing the new V533 titanium aviators from John Varvatos.