Optical Hits the Podcast Airwaves
Kids, murderers, sweethearts and politicians are not the only subject matters for podcasts. Not to be outdone, the optical industry has its own fair share of shows. Here’s a brief rundown of some of the podcasts geared toward optical. Power Hour
The Power Hour is optometry's only live talk radio show. Hosted by Dr. Gary Gerber, listeners can tune in every Wednesday at 9:00 p.m. ET and stay plugged into what's new and important for successful ODs to know about. Eyewear related topics range from using video as a promotional tool to opening up a new practice. According to the Power Hour website, “ODs love to talk. And they certainly love to talk about optometry. After all, it's what they do, and it's what they are. The internet has several forums and e-mail lists that allow communication among ODs. While these are all good communication tools, e-mail or forum posts don't allow the true nuances, emotion, and passion of the spoken word to be heard.” According to Gerber, “With over half a million downloads and over 300 free episodes, Power Hour is one of optical’s biggest and longest running podcasts of them all.”WO Voices
, a podcast series from Jobson’s Women In Optometry
, features women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. WO Voices
is a chance to share ideas within the WO
community and beyond. It’s another platform to bring women’s voices in the profession to the fore. Review of Optometric BusinessReview of Optometric Business
is a Jobson online publication designed to provide the optometrist with a tool set to manage and grow the practice as a business. Past podcast subjects include private equity, and a multi-part series called “Smart Money” created by ROB
and sponsored by CareCredit. ROB’s
most recent offering is Full Treatment Plan: Treating the Whole Patient which explores how to make it more likely your patients follow your full treatment plan.
Dynamic Duo Podcast
Developmental optometrists Ryan Edwards, OD and Lindsey Stull, OD, FCOVD introduce you to their podcast series. The hope of this series is to offer knowledge and insight into the field of developmental optometry and vision rehabilitation, the importance of functional vision and its impact on other systems of the body. IDOC Focal Point Podcast
IDOC Focal Point Podcast Series contains content-rich information and interviews designed to address the most critical challenges of independent optometrists today.
for a more comprehensive list.
VisionWeb, as usual, has their finger on the pulse of this growing “streaming” media. This VisionWeb article summarizes some of the more popular optical podcasts out there. Here’s an excerpt:
“How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts. You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts
here. However, if you want more optometry-specific or medical-focused podcasts, read on
for our favorite shows.”
What are your favorite podcasts, optical or otherwise? Email me your picks at firstname.lastname@example.org