ALEXANDRIA, Va.—Citing the year 2020’s optical symbolism for the eyecare industry, The Vision Council revealed in December “the reimagining of its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals,” the organization said, adding, “Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience.”

Along with refreshed branding, including redesigned logos and show tagline (“The Future, Clearly”), changes will first be seen at Vision Expo East 2020—to take place at the Javits Center in New York City from March 26 to 29. Shaped by feedback from both exhibitors and attendees, the new concept is anchored in the form of curated neighborhoods, optimizing the connection between sellers and buyers, as well as exhibit spaces with enhanced design creativity and interactive appeal.

Vision Expo East 2020 will welcome the first-phase debut of three new distinct neighborhoods:

• The River – Daring, design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders.

• The Union – The ultimate shopping experience of boutique and premium independent brands including exclusive, hip and fashion-forward lifestyle brands.

• The Springs – Incubator zone for emerging talent in eyewear design.