Three Independents Take On a New Challenge: Their Own Eyewear Collections

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NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections. To get a grasp on what it’s like to create your own eyewear collection, The Independent Eye reached out to three independent ODs who created their collections with Your Brand, which works directly with ECPs to create unique, private label brands. Read More