Think About Your Eyes' Summer Road Trip With The Daily Bumps Illustrates Important Messages About Eye Health

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ALEXANDRIA, Va.—The road trip that Think About Your Eyes (TAYE) is embarking on with You Tube influencer family The Daily Bumps is about to kick off, this month. As CLICK reported last month, a national public awareness campaign presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift.’” The Daily Bumps have a robust fan following (their near-daily videos chronicling their family’s life regularly receive more than 500,000 views) as well as a family history of vision correction. Read More