SAN DIEGO—Shamir and Alpine Formula 1 have formed a new partnership which will see Shamir become the Alpine F1 Team's optical performance partner. The collaboration, initiated by Fuse France, the sport marketing agency of Omnicom Media Group, aims at improving the visual quality and safety of every Race Team member and, ultimately, their collective performance. "The partnership is a natural expression of Shamir and Alpine's shared values of leading technologies, innovation, high performance, fast reaction, precision, safety and great teamwork," an announcement said, noting that the Shamir-Alpine F1 Team partnership will create the first ever vision performance lab in Formula 1. Read More