Review of Optometric Business: Telemedicine

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Telemedicine had been on eyecare professionals’ radar for years before the unexpected stay-at-home directives and social distancing measures put in place by the COVID-19 pandemic. Then, suddenly, ECPs were clamoring for information and implementation of telemedicine so they could continue seeing patients who were no longer permitted access to their practices. The government even relaxed HIPAA rules so patients and practitioners alike could comfortably interact electronically yet remotely without fear of breaking the rules. As practices slowly and safely reopen with social distancing still a concern, practicing telemedicine remains a goal of ECPs albeit to a lesser degree. Still, the need to get paid for a telemedicine visit has always been a primary concern of ECPs before, during and presumably after this pandemic. Read More