Review of Optometric Business: 5 Tips to Make Pretesting an Eye Health AND Practice Profitability Winner


First, let me address the elephant in the room: insurance. I understand that having a third-party “play in your sandbox” can sometimes make it difficult to think about changing strategies in your practice. It can feel as if you’re landlocked in your decision-making abilities. Keeping with the status quo sometimes feels like the only option. In terms of protecting patient’s eye health and protecting the practice legally, there is no substitution for dilation. However, there is a great advantage to coupling the dilation with screening via advanced technology like digital retinal imaging. Doing so helps to further safeguard the patient’s eye health and sends a message that your practice offers the latest advancements in care. Read More