Optical Industry Veteran Erik Ritchie Joins EnChroma as CEO

BERKELEY, Calif.—EnChroma, creators of EnChroma eyewear for color blindness, has named Erik Ritchie as CEO. Ritchie brings 25 years of business management experience spanning organizational strategy, brand management, performance marketing, merchandising, talent management, and e-commerce operations. Most recently, he served as chief commercial officer for Zenni Optical, where he led all merchandising, marketing, UX/UI, and IT functions. As a consultant, he led branding, advertising and/or communications campaigns for major brands such as Microsoft, Google, Blue Shield, Red Bull, Ticketmaster, and other Fortune 500 clients. Click here to watch VM's "A Conversation with EnChroma's Erik Ritchie," an exclusive interview with VM’s Andrew Karp. Read More