20/20 Magazine: Be a Hero to Your Patients

As online eyewear increasingly takes market share away from main street optical, with satisfaction metrics revealing happy and satisfied customers, it would be easy to conclude that mastering the most optimum way to place prescription lenses in a chosen frame may no longer be worth the time. But nothing could be further from the truth. There’s quite a bit more to know about designing a pair of high optical quality glasses than most people—even those in the industry—think about or are willing to admit. But this knowledge alone is no longer enough to survive in today’s super competitive market. Today’s opticians also need to understand why departures from excellence are well tolerated for many wearers. Read More