SCENE + HEARD: Discover 20/20 Europe: Block-Chain Based ‘V.I.R.T.U.S.’ Project Launched at Kering By Staff Thursday, January 13, 2022 11:20 AM The company has landed an inclusive data exchange platform for measuring the overall impact of its value chain, in line with its commitment towards environmental responsibility and sustainable innovation. Kering Eyewear describes the project as a major step forward in its sustainability strategy. Described as a verified, integrated, reliable, and secure data exchange platform, it is built upon the blockchain technology as a key enabler of assessment and traceability of all operations involved in the manufacturing system. Read More