Brent Jones.

PLAINVILLE, Mass.—Hilco Vision has announced a leadership transition within Bruder Healthcare. Brent Jones has been named the global head of dry eye and general manager of Bruder Healthcare, effective June 7, 2022. Jones brings 30 years of eyecare industry experience at companies including I-MED Pharma USA, Eyevance Pharmaceuticals, Sun Pharma, Bausch + Lomb and ISTA Pharmaceutical, the announcement from the company said. His broad experience includes sales leadership, marketing, planning, account management and launching new products.

Jones commented, “I am honored to be joining Bruder Healthcare. Bruder is an iconic brand and a trusted partner for eyecare professionals and consumers worldwide. I look forward to leveraging Hilco Vision resources to accelerate the growth of the Bruder brands in the global dry eye market.”
“Developing brands and having category leadership in dry eye is core to our strategy. We look forward to Brent continuing to build on Bruder Healthcare’s 35 years of growth and service to medical professionals while contributing to the development of the broader group”, said Ross Brownlee, CEO of Hilco Vision.
Bruder Healthcare designs and markets therapeutic and ophthalmic medical products to professionals and consumers around the world. Their broad line of proprietary products provide relief for the millions of people who suffer from pain, dry eye, and other ocular surface conditions. Bruder Healthcare is a Hilco Vision company.
Hilco Vision is an industry leading global vision care company delivering comprehensive solutions to customers, built on a platform of innovation and operational excellence. It has direct subsidiaries in the U.S., Canada, U.K., Germany, Australia, China, and the Netherlands. The company’s product portfolio is built around solutions for eyecare professionals in Dry Eye, Ophthalmic Supplies, Professional Optical Tools, Vision Protection, Consumer Accessories and Lenscare.