Alex Wilkes.
SAN RAMON, Calif.—CooperVision, one of the world’s leading manufacturers of contact lenses, has named Alex Wilkes as president, Americas, effective June 14. Wilkes brings more than a decade of experience in the eyecare industry, having most recently served as senior vice president and general manager of Pearle Vision at Luxottica Retail. At CooperVision, Wilkes will be responsible for the executive leadership and driving the growth of the company’s largest region, determining the strategic direction for the U.S., Canada and Latin America, according to Monday’s announcement.

Wilkes succeeds Jerry Warner, who was promoted to president of CooperVision in February 2022, as VMAIL reported.
“In the years Alex has spent in vision care, he has led the expansion of one of the largest franchises in the industry, working directly with eyecare professionals to build their businesses while playing a key role in branding, marketing, operations, product strategy and supply chain management,” Mark Harty, executive vice president and chief commercial officer, CooperVision, said in the announcement Monday. “Alex’s proven track record of driving growth, developing market-shifting strategies, and leading high-performing teams is sure to benefit CooperVision and our customers in the years ahead.”
Wilkes noted that he believes the current pace of change in the optical category “is unprecedented, and I’m thrilled to join the talented team at CooperVision to deliver some of the most innovative products in the market to eyecare professionals and their patients.”
He added, “I have admired CooperVision for many years and I am completely aligned with the values and direction of the company.”
Wilkes joined Luxottica in 2010 as senior director of strategy and business development, where he was responsible for the strategic planning and implementation of several growth initiatives for LensCrafters. In 2012, he was promoted to the vice president of vision care for LensCrafters. As part of the executive leadership team, he had responsibility for 3,000 eyecare professionals, all clinical services, and the company’s contact lens portfolio.
Prior to that, Wilkes was a management consultant at Accenture for more than five years, with a focus on the consumer products, retail and telecommunications industries. Earlier in his career, he was a consultant at Deloitte. Wilkes earned his bachelor’s degree from the University of Iowa. He will be based at CooperVision’s offices in Victor, N.Y.