LaunchPad: Web Tech Ocuco to Offer Webinar Series for ECPs By Staff Thursday, October 15, 2020 4:30 AM Product: Bytesize Webinar SeriesTop Line: Ocuco’s team of digital specialists, OptiCommerce, are launching Bytesize, a guided series of six digestible webinars, 25 minutes each, that provide eyecare professionals with six achievable actions to help them build a better online presence.Close Up: As the implications of COVID-19 continue to be felt worldwide, societies and industries, including the eyecare sector continue to adjust to the ‘new normal’. In line with social distancing regulations, a new patient landscape has emerged. The home has become a health hub.Patients now expect to complete as much of their journey as possible, remotely. Recent studies show that patient purchasing channels have shifted. 44 percent of consumers now use eCommerce platforms to purchase items they previously would not have bought online. The practicalities of this for eyecare are specific and will enable long term resilience for the vocation and industry. “The eyecare journey is complex and at times individual to a practice. Although parts of this journey cannot be performed remotely there are certain sections that can. Adjusting an existing ‘bricks and mortar’ patient journey to a ‘bricks and clicks’ edition will assure patients their safety is your utmost concern. Keep your practice transacting regardless of any restrictions in your local area. Empower your employees (one of your largest costs) to continue delivering exceptional patient service and upselling products,” explained Paul Clare, director of OptiCommerce.Vital Stats: The Bytesize program begins October 14 and will run weekly until November 18. It is free to attend and comes complete with a Bricks and Clicks Eyecare Playbook. The schedule is flexible with two time slots offered per day. Attendees can also choose to take part in all, or specific modules. Topics were chosen because of their unique affect to enhance a practice’s capability to transact during this challenging time. Topics include; Google my Business and SEO, Social Media, eCommerce solutions, Telehealth and Teleretail, Virtual Try-On and Blogging.For a schedule, course details and a registration link, click here.