Product: www.westernoptical.com
Top Line: Western Optical Supply has streamlined its website. The new site is designed for ease of reading and shopping.
Close Up: New features include an improved navigation system, full, clear product descriptions, color product photos and prices. Concise “how-to” videos provide access to specific tools. Visitors can shop as they go without having to sign in.
Vital Stats: In-depth comments from company CEO and founder, Joshua Freilich, accompany many of the product descriptions, adding educational and fun details about the products he has designed over the years.
www.westernoptical.com; (800) 423-3294