Product: Touchless Optical Platform (TOP)
Top Line: Topology is introducing the Touchless Optical Platform (TOP), a proprietary app that enables opticians to precisely measure patients, either in-store or at home, and ensure an exact fit of their eyeglasses. Every touchpoint that one would expect to receive in the optical dispensary is delivered in-person or virtually by opticians to their patients, according to Topology, which has soft-launched in a few U.S. markets and is gearing up for a nationwide launch in January.
The Touchless Optical Platform provides a complete and comprehensive optical experience to patients, virtually or when physically present in a eyecare practice. When combined with an optician’s know-how, TOP allows the practice to generate online sales and service patients remotely when necessary (lost or damaged glasses when travelling). It is designed for practices that wish to expand their frame offering without additional capital costs, raise levels of patient service and convenience, create individualized marketing programs driving incremental multipair revenue and integrate a tele-optical program.
Close Up: Today, with increased awareness of social distancing combined with the need for constant and copious in-office cleaning and disinfecting, industry professionals and patients alike are searching for ways to enhance convenience and improve efficiencies without compromising service levels.
“Topology solves several crucial challenges for today’s optical dispensary,” said Eric Varady, CEO and founder of Topology Eyewear. “Eyecare practices are striving to increase optical revenues while complying with social distancing guidelines. Our Touchless Optical Platform delivers state-of-the-art, 3D position of wear technology allowing opticians to deliver top quality care safely and efficiently in the optical or through virtual appointments.”
Using state-of-the-art 3D digital technology, currently found on an iPad or iPhone, patients can be scanned in an optical dispensary as part of the pre-test exam process, or remotely from their home. The scan takes less than one minute to complete. A full facial scan of over 20,000 reference points creates a digital mesh of each patients’ facial features, providing the optical staff everything needed to flawlessly fit stock frames and take all the optical measurements, even for the most complex prescriptions.
Vital Stats: Topology’s TOP platform provides several unique benefits:
• The app preselects only frames in the user’s digital stock catalogue that will fit the patient’s facial features (i.e. bridge size and shape, width of the head and temple length) This eliminates significant time during the try-on and disinfecting process.
• Each stock frame is digitally placed exactly how it will fit in real life on the patient’s face.
• Each time a different frame is selected, the TOP software adjusts all critical optical measurements to 1/100th of a millimeter, virtually, in real time, and specifically to each individual frame’s 3D position of wear. This includes monocular near and far PD’s, OC heights, frame wrap, tilt, vertex distance and more. All optical measurements are provided for the lens manufacturing lab of choice.
• Once the final frame is selected, the app provides all the necessary frame adjustments, taking into account the base curve of the final Rx so the lab technician or optician can complete final adjustments without the patient being physically present. Topology recommends this for direct to home delivery or curbside pickup.
To learn more about becoming a Topology partner or get a demo go to https://www.topologyeyewear.com/become-a-retailer, or contact Rob Varady at
Rob@TopologyEyewear.com, or call (617) 851-5957.