Quick Take: Ray-Ban, from Luxottica, is releasing True Blue, a limited edition capsule collection that brings a breezy blue shade to six of the brand’s most iconic frames.
Specifics: The collection features Ray-Ban’s timeless Aviator, its famous Wayfarer, Inverness, Square 1973, Round ad Wayfarer II. Each limited edition model shows off blue lenses and crystal blue frames or features.
Selling Point: The True Blue collection combines some of Ray-Ban’s most legendary frames with a modern, cool and fresh colorway to catch attention.