LaunchPad: Sunwear Collection Porsche Design Intros Patrick Dempsey as Eyewear Ambassador, Showcases New Sun Collection By Staff Monday, February 1, 2021 12:05 AM Quick Take: Rodenstock’s Porsche Design Eyewear is introducing four new styles, showcased in a campaign with the brand’s new eyewear ambassador, Patrick Dempsey. Specifics: The 2021 Porsche Design Eyewear campaign, featuring Patrick Dempsey, will highlight four models of the brand’s new styles. Kicking off the campaign, and currently available in stores, are the new Porsche Design P’8688 (A) Liquid Titanium glasses with VISION DRIVE lens technology. The frames are made of 100 percent ultra-light titanium and the lenses feature a high- performance polarization filter and UV400 protection, as well as a contrast-enhancer that absorbs blue light components.Selling Point: Dempsey, a Porsche driver himself, said, “Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design outside of motor sport and to represent Porsche Design Eyewear as a brand ambassador in 2021.”Jan Becker, CEO of Porsche Design Group, said, “We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motor sport. This is a perfect combination and it makes him the ideal ambassador for Porsche Design. His authenticity and international fame will help us to further increase visibility for our eyewear category worldwide and have a positive effect on overall brand awareness.”www.porsche-design.com