Quick Take: Porsche Design Eyewear, from Rodenstock, is introducing its Fall/Winter 2021 eyewear collection alongside brand ambassador Patrick Dempsey.
Specifics: New styles include The New Air Spring Series: P’8930 Squared Aviator Style & P’8931 Classic Aviator Style; The Ball Tec Series: P’8913 Panto Shape; and The Flexible Purism Series: P’8922 Aviator Style & P’8921 Shield Sunglasses. The collection is designed to be perfect for driving, with high-end performance driven lens quality that guarantees optimal vision in even the most difficult weather and road conditions. The collection is highlighted by the brand’s Vision Drive Lens Technology. 
Selling Point: Jan Becker, CEO of Porsche Design Group, said, “After kicking off our brand partnership with Patrick Dempsey this past January, we’ve seen strong growth in Porsche Design Eyewear sales, especially in the United States. In the first and second quarter of 2021, Porsche Design of America, Inc. recorded a significant sales increase in the eyewear category from a year ago. The results are showing that Patrick Dempsey resonates with our existing customers while also exciting new customers. We couldn’t have asked for a better match. As a passionate Porsche enthusiast and racing driver, Patrick knows the importance of high performance eyewear that maximizes the driving experience better than anyone. For the Fall/Winter season, we have ambitious goals and present a diverse range of new eyewear designs that feature state-of-the-art materials and technologies, including Vision Drive.”