Dragon Eyewear Debuts XP Fishing Collection

Quick Take: Dragon Eyewear, from Marchon, is debuting its first-ever sunglass collection dedicated to fishing.
Specifics: The collection is made up of four new styles, each designed with a variety of lens tints specific to different fishing environments such as deep-sea, in-shore, sunrise and sunset fishing. All styles also feature H20 floatable technology, water-resistant hardware, and hydrophobic and oleophobic lens coatings. The four styles are: Shore X, Reel X, Tidal X and Vessel X.
Selling Point: These new fishing styles are part of the brand’s XP Cross-Performance line, offering sunglasses to explore the extraordinary, conquer extreme circumstances, and embrace the most exhilarating adventures on water, land or snow. Sunglass styles across the XP Collection are designed with functionality and versatility in mind, allowing wearers to customize their vision experience. Thomas Burkhardt, senior vice president of global brands, marketing and design for Marchon Eyewear, said, “Dragon is well known for designing eyewear to complement water and snow activities, so expanding into the fishing space is a natural progression for the brand. The Fishing Collection features Dragon’s H2O Floatable technology, offers seven distinct lens tints and four styles for every type of angler, from deep-sea to fly-fishing. Options of styles and lens tints that are specific to different environments gives the wearer the ability to choose a sunglass that fits his or her needs.”