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Quick Take: Dragon Eyewear, from Marchon, is launching its first sunglasses collection designed for women. This release follows the launch of the stand-alone Aria frame in September 2020.
Specifics: The new collection includes Dusk, Flo and Waverly. Dusk is a bold, modern acetate frame available in four colorways. Flo is an oversized, easy to wear frame that features Lumalens technology and is available in four colorways. Finally, Waverly is a chunky vintage-inspired frame available in four colorways.
Selling Point: Each new sunglass in the women’s collection features Lumalens color optimized lenses, five-barrel stainless steel hinges, 100 percent UV protection, is made from high-quality acetate. Susan Moniello, vice president of design and product development at Marchon said, “A collection designed with women at the forefront has been on our radar for some time. With the success of the stand-alone Aria style last September, we were eager to develop and release an entire collection. Each new sunglass in the collection speaks to a specific and unique style, while maintaining the authenticity that is Dragon.”
www.dragonalliance.com