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Products: Hoya Sensity Dark, Hoya Sensity Shine
Top Line: Hoya Vision Care is launching Sensity Dark and Sensity Shine, extending the Sensity line of brand-differentiating photochromic lens technology. Sensity Dark activates behind the windshield of the car and fades back to full clarity. The lenses are also priced the same as original Sensity.
Close Up: Sensity Shine also activates behind the windshield of the car, and offers wearers a fashion-forward look with mirror coating. Both art and science went into selecting the optimal colors that provide the ideal contrast and glare reduction without sacrificing precise vision. Hoya found three optimal combinations: a neutral grey tone, a more flamboyant brown and a lively and slightly intense green. The colors have been professionally defined to match fashion trends and to ensure natural color perception and superior contrast.
“Sensity Dark and Sensity Shine have distinctive technological advances in their processing and performance that will provide points of differentiation for independents and excite patients,” said Grady Lenski, chief marketing officer of Hoya Vision Care, North America. “By offering technology that is not available anyplace else, Hoya strives to provide new lens technology that can help independent practices overcome commoditization and price erosion.”
Sensity Dark activates behind the windshield of the car and fades back to full clarity. The lenses are also priced the same as original Sensity. Wearers benefit from all of the features in original Sensity such as Stablight Technology, which ensures the lenses perform consistently in varying climates and temperatures, and has proven to be very popular with wearers.
“Sensity Dark’s activation and fade back exceed industry expectations. With no price barrier between Sensity Dark and original Sensity lenses, ECPs can provide added value to patients who are looking for a darker lens at a competitive price point,” said Maria Petruccelli, Hoya’s director of product marketing.
Vital Stats: A full line of free form progressive and single vision lens designs, materials and anti-reflective treatments are available in Sensity Dark, Sensity Shine and Sensity. Additional information is available in English and Spanish.
www.hoyavision.com