Hoya Launches Transitions Signature GEN 8

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Product: Transitions Signature GEN 8 Gray and Brown In Hoya Premium Free Form Designs and AR Coatings
Top Line: Hoya Vision Care is adding Transitions Signature GEN 8 photochromic lenses to its line-up of light reactive lenses.
Close Up:
• Activation Speed – Transitions Signature GEN 8 lenses are 30 percent faster to activate than Transitions Signature VII lenses
• Deactivation Speed – Transitions Signature GEN 8 lenses are 35 percent faster to fade back than Transitions Signature VII lenses
• Activated Darkness – Transitions Signature GEN 8 lenses get even darker than Transitions Signature VII lenses
• Improved performance longevity.
Transitions Optical and Hoya will work together to promote availability to the ECP market and patients. Some of the activities include:
• Four-city education tour beginning in Brooklyn Center, Minn. and coinciding with the 29 Rooms city tour
• Patient rebate promotion
• Launch kits and education for practices
“We are excited to continue our relationship with Transitions Optical to bring the latest in photochromic technology to eyecare professionals,” said Maria Petruccelli, director of channel marketing, Americas. “Transitions Signature GEN 8 Gray and Brown will be an excellent complement to Hoya’s full portfolio of photochromic technologies. As more materials and designs become available, accounts will see they have a robust offering for all patient needs.”
Vital Stats: The detailed launch plan by lens material and Hoya design for Transitions Signature GEN 8 Gray and Brown lenses are available on hoyavision.us and from local territory sales managers. Transitions Signature GEN 8 photochromic lenses are available in all Hoya anti-reflective coatings and treatments are also available via major vision plans. Transitions Signature VII products will remain available in some styles.
www.hoya.com