Quick Take: Tura has launched a limited edition collection in celebration of 2020. The collection includes three sun and three optical styles.
Specifics: The optical styles are TuraLE1, LE2 and LE3. LE1 is a vintage-inspired round frame with 18-karat gold plating. It also features cubic zirconia stones along the side shield, temple and bridge, and a bezel set cabochon capping the temple tip. LE2 features crystal acetate with 18-karat gold plated metal jewelry settings on the corners, cubic zirconia stones along the front and temple and a bezel set cabochon capping the temple tip. LE3 is an uplifting cat eye frame with 18-karat gold plating. It features delicate floral inspired jewelry settings along the front and temples and a bezel set cabochon capping the temple tip. The sun styles are TuraLE4, LE5 and LE6. LE4 is a dimensionally carved cat eye frame covered in individually set Swarovski crystals and 18-karat gold plated studs. It also features a bezel set cabochon capping the temple tip. LE5 is an uplifting cat eye shape in a rich navy blue fade acetate with 18-karat gold plated jewelry settings on the corners, cubic zirconia stones along the front and a full 18-karat gold temple. It also features a bezel set cabochon capping the temple tip. Finally, LE6 is an 18-karat gold plated square sunglass with a delicate webbed metal side shield and temple hand set with Swarovski crystals.
Selling Point: Tura’s 2020 Limited Edition collection is available only at Vision Expo East. Each frame is individually numbered up to 50 pieces. Jennifer Coppel, vice president of brand management for Tura said, “The Tura 2020 LE Collection celebrates Tura’s fashion eyewear heritage, and it further reinforces our position as a leader in this category. While the frames are inspired by our history, each frame is decidedly modern and fresh.”
www.tura.com