Quick Take: Tura is debuting Ted Baker’s Bio Classics  collection, made exclusively from biodegradable acetate.
Specifics: The goal of Ted Baker’s Bio Classics collection is to avoid opening new molds and therefore creating material waste, so the collection utilizes existing production tools and reproduces Ted Baker’s best-selling frames in bio-degradable acetate. The collection’s soft launch opens with six shapes (12 SKUs) that feature playful color blocking in modern and trendy colorations, wearable and flattering shapes and timeless aesthetics. The full collection will launch at Vision Expo East in June.
Selling Point: The Ted Baker Bio Classics collection emphasizes the timelessness of Ted Baker’s designs, both from a quality and style perspective, creating a lower environmental impact and overall carbon footprint.
www.tura.com