Quick Take: Safilo is launching the Fall/Winter 2020 optical collection for Levi's. The brand also introduced sun styles for the season.
Specifics: Designed for fashion forward consumers, the new Levi’s optical collection features 24 styles: nine men’s, nine unisex and six women’s. The collection features contemporary designs and modern color combinations, drawing some of its inspiration from the shades of Levi’s denim. The collection is split into two product families: the Seasonal Collection (targeted toward Gen Z consumers) and the Timeless Collection (offers more traditional, neutral and timeless styles).
Selling Point: As part of Levi’s and Safilo’s commitment to sustainability and continuous efforts to protect the environment, the new eyewear collection also includes a range of frames made in Hexetate, a patented acrylic resin with stronger technical and mechanical properties than acetate for more stable frames. Hexetate is a recyclable environment-friendly material, BPA free, lighter than plastic materials, and more comfortable. This premium materials is featured on the fronts/temples of the non-metal styles.
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