Safilo Debuts SS19 Optical Collection for Men and Women


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Quick Take: Safilo is introducing its Spring/Summer 2019 optical collection for men and women.
Specifics: The new men’s collection from Safilo combines artisan skills with advanced technology to create frames that are timeless and still contemporary, with techno-aesthetic features. The styles are named after the traditional tools and techniques involved in frame production: Sagoma, which comes with a clip-on sun lens, Tratto, Registro and Linea. The new women’s collection features Cerchio, a round, timeless frame with softly squared or oval shapes. Made fully of acetate, the frame is feminine and subtle.
Selling Point: Safilo’s newest optical collection is sophisticated and highly crafted, reflecting the brand’s heritage.