Safilo Debuts Fall/Winter Optical Collection from Eyewear by David Beckham

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Quick Take: Eyewear by David Beckham, from Safilo, is introducing the Fall/Winter 2020 optical collection. The brand also released sun styles for the season. The collection coincides with a new campaign shoot, which Matthew Brooks shot last year in Paris. David’s son, Brooklyn Beckham, shot special behind the scenes footage as well.
Specifics: A notable new optical style is DB 7021, a vintage-inspired rounded acetate frame. It features geometric temples and the brand’s personalized talisman on the hinge. It is available in black, black/striped brown, grey horn, transparent brown/brown Havana and red Havana.
Selling Point: Eyewear by David Beckham is contemporary in feeling and subtle in detail, and is aimed toward stylish individuals. David Beckham said, “I’m really proud of this new eyewear collection for Fall / Winter 2020 and look forward to people enjoying the different pieces. I have so many great memories of living in Paris and I love to visit whenever I can with my family, so I was excited to shoot the new campaign right in the heart of such a special city. It was great to work again alongside my son Brooklyn and see him capture the spirit of my collection in a city famous for its great style and rich culture.”
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