Quick Take: My Eyelab and Stanton Optical, both from Now Optics, have announced the release of an exclusive line of frames for children in the Disney, Marvel and DC Comics brands.
Specifics: The new Disney, Marvel and DC Comics frames are available in eight new styles featuring popular characters like Minnie Mouse, the Disney Princesses, Anna and Elsa from Frozen, Spiderman and Batman. The frames are geared toward children ages 4 to 10 and include a glow-in-the-dark, character-branded case and microfiber cloth.
Selling Point: Nicole Lord, VP of merchandising, said, “Our new lineup of fashionable, fun frames with characters kids know and love is aimed to inspire creativity, positivity and confidence with our youngest customers. This new product rollout is all about making eyewear fun.”
www.myeyelab.com