Quick Take: Morel has announced the launch of its Heritage collection, to be released at Vision Expo East.
Specifics: The collection is a celebration of Morel’s 140th anniversary, and will be for both men and women. The collection will include seven different concepts: Antonin, Homére 1, Homére 2, Homére 3, Homére 4, Gaultier and Tydée. Designs feature different vintage shapes and colors that incorporate today’s trends. Each frame is trademarked with expressive components that are symbolic of Morel’s heritage.
Selling Point: With the Heritage collection, Morel will revisit some of the brand’s iconic frames while adding modern, sophisticated details to bring them into 2020.
morel-france.com