Maui Jim Intros New Optical Styles


Quick Take: Maui Jim is introducing five new optical styles.
Specifics: The new styles are: MJO2228, MJO2229, MJO2231, MJO2232 and MJO2135. MJO2228, MJO2229, MJO2231 and MJO2232 are acetate frames featuring Maui Jim’s new Kapa core temple design--MJO2228 is a classic rectangular acetate frame featuring the Deep Ocean Swell Kapa temple core design; MJO2229 is a small cat-eye acetate frame featuring the Rainforest Kapa temple core design; MJO2231 features an upswept lens shape and a beautiful, classic square design. Maui’s Rainforests inspired the temple core pattern featured in the temple core; and MJO2232 is a thin, round contoured acetate shape with a retro, higher arched keyhole bridge. The temples feature the Bamboo Kapa Core temple design. Finally, MJO2135 is an extension of Maui Jim’s Fall Metals Collection and features the brand’s largest eye size offering, 59. The frame’s stainless steel construction delivers a lightweight and comfortable fit and a clean, minimal look.
Selling Point: The new Maui Jim optical styles are bold, fresh and fashionable.