Quick Take: Maui Jim is introducing five new optical styles.
Specifics: The new styles are: MJO2218, MJO2219, MJO2216, MJO2720 and MJO2723. MJO2218 and MJO2219 are from Maui Jim’s High-Density Acetate collection. They are thin and lightweight with adjustable titanium nose pads and feature a more rigid acetate that remains shiny for longer and is less easily scratched. The frames feature refined details like translucent temples and minimalist rivets, and are available in black gloss, tortoise, transparent grey and champagne. MJO2720 and MJO2721 are both titanium frames; the former is an aviator and the latter features a single bridge. Finally, MJO2216 is a classic acetate frame available in four different colors: black with crystal, crystal with hint of pink, burgundy with crystal and dark tortoise with crystal.
Selling Point: The new Maui Jim styles are versatile, modern and exciting.
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