LaunchPad: Frame Collection Match Eyewear Intros New Helium Styles for Women By Staff Wednesday, November 29, 2023 12:05 AM HE4481 (top) and HE4482. Quick Take: Match Eyewear is presenting two new styles for women from its proprietary brand Helium. Specifics: The new styles are HE4481 and HE4482. HE4481 is a semi-rimless frame in an uplifted square shape. It is available in red ombre, gun ombre and indigo ombre. HE4482 is also a modified, uplifted square featuring contrasting color bottom eye wire finishings. It is available in red ombre, gun ombre and lime ombre. Selling Point: The new Helium styles are bright and creative. www.matcheyewear.com