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Quick Take: Luxottica’s Ray-Ban is debuting its holiday collection, which features new release of classic styles from the archives. In addition, Ray-Ban is releasing a new holiday campaign, #OURTRADITION.
Specifics: The Ray-Ban holiday collection includes The Olympian (originally released in 1965), The RB2219 (1968) and The Original Square (1973). The RB3119M Olympian I Deluxe features a dynamic wraparound design and a curved ear-to-brow bar. The RB2219 was created for Olympians, and features a sleek ear-to-ear metal brow and temples. Finally, The Original Square are an oversized square lens in an l-shape.
Selling Point: The Ray-Ban #OURTRADITION holiday campaign highlights real, out of the ordinary festive customs, highlighting how our own traditions unite us. The collection includes some of the brand’s most classic, recognizable styles reimagined for modern wear.
www.ray-ban.com/usa