Quick Take: ClearVision has launched Adira, a new women’s brand specifically designed to celebrate women in all phases of their lives.
Specifics: Adira offers a range of sophisticated and stylish options, including both everyday essentials and fashion frames. ClearVision’s intention behind the collection is to empower women to express themselves whether they’re at work, at home, or out for a special event. There are four distinct stories within the Adira brand: Elevated Fashion, Career Wear, Fresh Essentials and Classic Styles. The Elevated Fashion story is a trendy, everyday-ready selection designed for fashion-conscious women who enjoy making a statement. The Career Wear story is crafted for women who look for subtle detailing through prints and texture, evoking a strong, confident presence. The Fresh Essentials story is designed for women who appreciate a minimalist style and value versatility, offering an effortless feel. Finally, the Classic Styles story features intricate details and embellishments, exuding elegance and timeless beauty.
Selling Point: The Adira Collection represents ClearVision’s ongoing commitment to empowering women in all facets of their life. In conjunction with the launch, ClearVision is providing a significant donation to support the OWA’s mission. More details will be announced later. Deb Bulken, president of the OWA, said, “On behalf of the entire OWA past, present, and future leaders, we are so grateful for ClearVision’s support. As we head in to our second 25 years, it’s forward-thinking companies like ClearVision who will ensure women have opportunities to flourish in our industry. We celebrate the launch of Adira and share the passion Mimi, David, and the ClearVision family embrace.” David Friedfeld, co-owner and president of ClearVision, said, “With my mother, Mimi, being one of the founding members of the OWA, the organization is special to the ClearVision family, and we understand how much it does to support women in our industry. That’s why we’re thrilled to be sponsoring the OWA to help women continue succeeding in eyecare. The launch of Adira, a new exciting women’s line, has presented the perfect opportunity to shine a light on all the OWA does to help women in our industry thrive.” Steve Tripi, head of marketing at ClearVision, said, “We need to recognize all the different facets of a woman's journey because it is anything but one-dimensional. Adira recognizes that you're not just a mom, a wife, a grandmother, a caretaker. You're the career rockstar, the family glue, the problem resolver, the innovator, the homework queen, the jetsetter, the fitness warrior, and so much more—sometimes several of them at once or at different stages in your life. We're thrilled to announce Adira, a brand designed by women, that sees women, celebrates who they are, and allows them to express that.”
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