Quick Take: ClearVision is introducing Demi + Dash, a new independent brand that offers frames for growing kids and tweens that are designed to be both durable and stylish.
Specifics: Demi + Dash is designed for active, style-conscious 7-to-12-year-old kids who are ready for the next step in eyewear or are looking for their first frames. Demi + Dash was created with input from ECPs and pediatric specialists and pays special attention to the bridge and nose flair, ensuring a unique fit designed specifically for growing kids and tweens. There are two subcollections in this release, each with its own unique technologies and styles: The Flexyz and The 180s. The Flexys draws inspiration from Dilli Dalli’s hingeless design with InfelliFlex. It is made up of vibrant and sporty styles crafted from TR90 and each frame incorporates an enhanced iteration of Dilli Dalli's resilient hinge system, newly known as the IntelliFlex 2. These hinges retain their flexibility while boasting a more sophisticated appearance, with the ripples from the original IntelliFlex hinges placed on the inside only. Additionally, the frames feature a metal core wire in the temple tips, allowing for easy adjustments to accommodate growing faces. The temples can also be changed if needed and include holes for attaching optional breakaway straps. Featured styles in this subcollection include Boomer for boys and Chico for girls. The 180s collection presents a series of timeless designs infused with vibrant and playful pops of color. Hinges at the temples allow the frames to flex 180 degrees, while the frames themselves are crafted using materials including acetate and a variety of metals. Featured styles in this collection include Haven for girls and Drift for boys.
Selling Point: David Friedfeld, president and co-owner of ClearVision, said, “This generation of kids is unique—they're active but digital, they're style-conscious but they haven't quite grown out of the things that make them kids. Demi + Dash meets them where they are with the next generation of style. It offers durability without sacrificing the fun fits that children are looking for. We're excited to offer parents and their children this next step in eyewear.” Cathy Kaye, head of product at ClearVision, said, “The alliterative Demi + Dash name calls back to our leading pediatric brand, Dilli Dalli, and for good reason. Demi + Dash is an extension of Dilli Dalli, as well as a brand that can stand on its own. The next step in style is something Dilli Dalli parents have been asking for, and Demi + Dash is our answer.”
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