Quick Take: Charmant and Isaac Mizrahi have partnered to raise money for breast cancer research for the month of October. A portion of every optical frame sold in the month of October will be donated to the Breast Cancer Research Foundation in early November. In addition, they have introduced new fall styles that tie into the campaign.
Specifics: The new styles feature a rose-colored SKU to relate to the campaign and spread further awareness of the donation.
Selling Point: Charmant and Isaac Mizrahi chose The Breast Cancer Research Foundation specifically for its standing among nonprofits, with almost 90 percent of its donations going directly to research and awareness. Charmant’s director of sales Bill Hurst said, “We are proud to contribute to such a worthy cause and appreciate the opportunity to join with Isaac Mizrahi NY to make a difference.”
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