Product: 3DNA
Top Line: 3DNA is introducing a proprietary magnetic clip-on technology, plus an expansion of its materials palette via integration with Mazzucchelli for its eyewear design and digital dispensing app.
Close Up: The new technology enables up to three magnetic layers to be made per frame, each layer can be made of the same or different material, and the lenses are available in polarized, tinted, or refractive flavors. A series of miniature magnets are hidden by embedding in the eyewire and frame front, making them cosmetically invisible.
Mazzucchelli acetate color catalogue is now imported into the app, offering a wide range of choices from the Italian manufacturer. The additional colors are offered in 10 categories including Havana, Straight Gradient and Monocolor.
Vital Stats: 3DNA enables ECPs to reduce inventory capitalization and differentiate themselves from local and online competitors. 3DNA-equipped retailers deliver personalized products via creative, in-store experiences.
http://3DNA.org; (412) 567-2980; +852-5527-0678