Product: CooperVision’s New Peer-to-Peer Webinar Series
Top Line: CooperVision’s New Peer-to-Peer Webinar Series is designed to help practices leverage market trends with shift to silicone hydrogel 1-day contact lenses. The COVID-19 pandemic is accelerating patient demand for health and safety, quality, and convenience in many areas of life, including contact lens wear. This trend presents an opportunity for eyecare professionals to make a shift to silicone hydrogel 1-day contact lenses for the benefit of patients—and practices.
Close Up: CooperVision has launched a new program called “SiHy 1-Day: The Time is Now,” which begins with a series of webinars featuring practitioners who have already made this change in their practices.
“As eyecare professionals, we know that the path to success is never linear. Challenges can be turned into opportunities, and if there was ever a time to make a change, it’s now,” said Steve Rosinski, OD, senior manager of North America professional and academic affairs, CooperVision. “At CooperVision, we are well-suited to be your partner in elevating the value of SiHy 1-day lenses to your patients due to our leadership in silicone hydrogel lenses and our broad product portfolio. Through this program, we will leverage the expertise of your peers, who will provide insights into how to have these patient discussions, particularly given the current climate.”
Vital Stats: The series of three webinars are scheduled for October and feature Jack McIntyre, OD, of Drs. McIntyre, Garza, Avila & Jurica in Corpus Christi, Texas; Drew Provost, OD, of Great Hills Eye Care in Austin, Texas; and Jennifer Stewart, OD, of Norwalk Eye Care in Norwalk, Conn. The three practitioners will engage in live discussion about their experiences and provide helpful ways for their peers to adapt and harness the current trends.

The webinar schedule is as follows:

• SiHy 1-Day: The Time is Now – The Trend Towards Health and Safety
Wednesday, Oct.14, 2020, 7:30 – 8:00 pm EDT

• SiHy 1-Day: The Time is Now – Why Quality Matters More Than Ever  
Tuesday, Oct. 20, 2020, 7:30 – 8:00 pm EDT

• SiHy 1-Day: The Time is Now – Simplifying Wearing Experiences
Wednesday, Oct. 28, 2020, 7:30 – 8:00 pm EDT

In addition to the live sessions, these webinars will be recorded and available for on-demand viewing. CooperVision will also provide access to support tools, including articles, videos, and helpful checklists with steps practices can take to fully integrate silicone hydrogel 1-day contact lenses into their patient care routines.
https://coopervision.com/