Product: VibrantVue
Top Line: Visionary Optics, a manufacturer of scleral and specialty contact lenses and products, is launching VibrantVue, a line of high-quality, cost-effective products for eyecare practitioners (ECPs) and their patients.
Close Up: Visionary Optics has collaborated with ABB Optical Group (ABB), a leading provider of optical products and business solutions in the eyecare industry, to make the VibrantVue product line available for ECPs to order exclusively through ABB and Visionary Optics.
“Our goal is to expand our customers’ specialty contact lens and dry eye practices. All VibrantVue products are available to provide to patients only through their ECP and are designed to assist in revenue generation for participating practices,” said Visionary Optics president and CEO Donald Sanders. “We’re excited to work with ABB, a company that, like ours, both maintains a strict policy of never competing with our ECP customers and is committed to providing them the best products, resources and services to increase scleral lens patient satisfaction and retention.”
VibrantVue’s Contact Lens Hand Prep is currently the first and only product marketed as a “no rinse” hand cleanser specifically for all soft and gas permeable contact lens wearers. Its use of hypochlorous (HOCl) technology makes it safe and non-stinging to the eyes as well as providing potent antimicrobial activity, making it a safer alternative to using irritating alcohol-based products. A study of the formulation demonstrated that it killed 99.8 percent of human coronavirus in 15 seconds, 99.9 percent of adenovirus, and 14 different virulent bacteria within 15 to 60 seconds of contact time. The Contact Lens Hand Prep cleanser is available in both 8-ounce and 2-ounce sizes.
The Scleral Saline solution is the most recently FDA-approved scleral filling solution. This sterile, nonbuffered 0.9 percent saline solution, manufactured in the U.S., comes in 100 count, single-use 5-milliliter vials, which on average will last a patient three months. VibrantVue is offering samples to ECPs to provide to their new scleral lens patients.
In addition, VibrantVue’s Lid and Lash Care products include a hydrogel formulation for in-office treatment and liquid spray for at home maintenance by patients. These HOCl technology-based products were designed to both prevent and treat contact lens intolerance and help to treat Meibomian Gland Dysfunction. The non-toxic, non-irritating and hypoallergenic liquid spray for patients comes in convenient and affordable 3-ounce bottles, which on average will last a patient three months.
Vital Stats: ECPs can order VibrantVue products directly from ABB along with their contact lens orders, and have the products shipped directly to their patients.
www.visionary-optics.com