Alcon Releases Dailies Colors Contact Lenses

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Product: Dailies Colors
Top Line: Alcon announced the debut of Dailies Colors contact lenses that combine the beauty of eye color enhancement with the convenience of a daily disposable contact lens. The new line features four colors—Mystic Blue, Mystic Gray, Mystic Hazel and Mystic Green—introduced at a time when color contact lenses are re-emerging as an easy and creative way to express personal style.
Close Up: Dailies Colors contact lenses are designed to make eyes look bigger and brighter, and are a new tool in the beauty bag with all the benefits of a daily disposable contact lens, Alcon said. They deliver natural-looking color enhancement by combining a unique, eye-defining outer ring, providing an extra boost to make eyes appear bigger and brighter, with Alcon’s 3-in-1 Color Technology:
• Inner Ring – Brightens and adds depth
• Primary Color – Enhances eye color
• Outer Ring – Defines and emphasizes the iris (the colored part of the eye)
In celebration of the launch, Alcon partnered with celebrity makeup artist Patrick Ta to create a collection of “Eye Styles”—signature looks inspired by the new Dailies Colors and existing Air Optix Colors shades. The exclusive looks will appear on the brands’ social media platforms throughout the year to coincide with key moments in time including Pride Month, festival season, back-to-school, Halloween and more.
“Dailies Colors contact lenses are launching at a time when people are experimenting more than ever with their beauty looks around everyday events, pop culture moments and on the most talked about red carpets,” said Patrick Ta. “Whether people are planning to create subtle or bold looks, the new ‘Eye Styles’ collection provides inspiration for every eye color, hair color and texture, skin tone and occasion.”
Consumers interested in enhancing their eye color can visit the virtual Colors Studio at www.DailiesColors.com to upload a photo and “try on” a total of 16 colors across the Dailies Colors and Air Optix Colors portfolios. Additionally, follow us on Facebook and Instagram @MyEyeColorStudio to see what “Eye Styles” Alcon and Patrick will unveil each month.
Vital Stats: Dailies Colors are now available for purchase nationwide in a 30-count supply and will be available in a 90-count option later this year.
www.DailiesColors.com