Product: Modern Optical’s new OCHO (Omni-Channel Optical) suite of virtual try-on services. 
Top Line: Modern Optical International has debuted OCHO, a new suite of virtual try-on services that is available both as both a private-label, customizable mobile app and web plug-in for ECPs to engage with their patients in new ways.
Close Up: OCHO Vision offers turnkey app and web-based solutions. The custom-labeled mobile app and web plug-in features offer high-quality virtual try-on technology to help ECPs expand their online offerings, capture more sales, reduce inventory costs, and empower opticians. Pre-loaded with over 600 frame styles, OCHO includes “Favorites” and “Share” functions that further elevate and streamline the frame selection process. Using OCHO’s advanced measurement tool, opticians can effectively assist patients with frame styling preferences to deliver the best fit. 
Ken Weissman, president and CEO of Modern Optical, said “Over the past 18 months, we saw an unprecedented flight to technology across all demographics and industries. We studied The Vision Council reports, witnessed how online retailers flourished, and performed our own market research. We identified not only a sizable shift in consumer behavior toward digital channels, but also a gap in the technology available to help ECPs expand their online presence. Thus began the development of OCHO Vision… The innovative VTO technology provided by OCHO Vision delivers both a patient and practice-centric experience. In an environment where consumers prioritize ‘everywhere commerce’, we believe that OCHO is a real solution.”
Vital Stats: Modern Optical will debut OCHO Vision at Vision Expo West in Las Vegas, Booth #P13026. ECPs interested in learning more about OCHO Vision or scheduling a private demo can visit ochovision.com or email info@ochovision.com
ochovision.com