More Images
NOVATO, Calif.—Zenni Optical has announced that it will become the official eyewear of the Boston Red Sox beginning with the 2020 MLB season, which begins on July 23. This is a multi-year partnership, though which Zenni will work with the Red Sox to educate players, staff and fans on the importance of overall vision health. Zenni will have a category exclusively serving as official Red Sox eyewear, as well as static home plate and baseline rotational signage during select games.

In addition, Zenni will leverage social and digital assets to engage with fans. In coming seasons, Zenni will become the title sponsor for the College Series Games, become the official eyewear provider of school-based health centers and own addition social and digital content including a custom Snapchat filter and homepage takeovers.

The Red Sox’s executive vice president Troup Parkinson said, “We have always viewed our corporate partners as part of our extended Red Sox family, and are excited to welcome Zenni to our club. Throughout our conversations with Zenni, it was clear to us how much thought and consideration they put into their partnerships, and we are looking forward to sharing their high-quality affordable eyewear with our fans throughout this unique 60-game season, and for seasons to come.”

Sean Pate, Zenni’s head of corporate partnerships said, “We’ve been very deliberate and conscientious of the organizations we’re establishing long-term partnership with, as we’ve been approached by many standout franchises, but have a specific criteria we look to follow. As a direct to consumer e-commerce brand, we have no immediate local market focus, but rather look to speak broadly through our marketing efforts.

"The Boston Red Sox fit perfectly into our portfolio of sports team partners, balancing us seasonally and regionally, while having national relevance to a legion of devoted fans, even outside New England. That is consistent with our partnership with the San Francisco 49ers and Chicago Bulls and only coincidentally they all share the same primary colors. We very much look forward to introducing ourselves to Red Sox Nation starting with this unique 2020 season and more prominently in 2021 when we all hope life can resume some normalcy and fans are back in the stands.”

In 2018, Zenni became the official eyewear partner of the Chicago Bulls, and in 2019 became the official eyewear partner of the San Francisco 49ers.