VM’s Modern Lab Report Explores How Successful Labs Exceed Customer Needs and Expectations

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NEW YORK—Service has always been a key differentiator for optical labs. In fact, a customer’s loyalty often depends on the quality of service a lab can provide. What defines good service in today’s highly competitive optical industry? What do eyecare professionals want from their labs, and how are labs responding? Vision Monday’s October cover story, At Your Service: How Successful Rx Labs Exceed Customer Needs and Expectations, takes an in-depth look at the complex, symbiotic relationship between ECPs and labs and what good service looks like in 2020.

Through interviews and proprietary research, VM presents the voices of lab owners, managers, company executives, equipment vendors and eyecare professionals who explain how modern labs are using technology, training and market knowledge to meet the new service requirements of their customers.